Account Manager

上海, Shanghai, China · Health& Wellness Team


As an Account Manager, you are expected to support day-to-day client activities and provide guidance to junior team members through ongoing counsel and effective delegation. You will contribute to BCW’s performance by managing client relationships and integrated communication (IC) programs, satisfying and delighting clients, helping, generate new business and growing existing accounts. You are required to support our corporate strategy and your practice or office to help ensure superior client service, a winning culture and profitability.


Client Service:

  • Stay current on your clients’ businesses, industries and competitors and use your knowledge to develop comprehensive, strategic and integrated communications programs that complement the client’s business objectives and deliver results
  • Be a source of creative ideas and effectively use BCW proprietary tools like Creative Catalyst Network and Digital Catalyst cards
  • Act as a day-to-day client leader and maintain a clear and consistent communication channel between the client and the account team
  • Be actively involved and oversee quality implementation for one or a group of accounts within time and budget constraints
  • Manage client relationships and be the client’s key contact, counselor and strategic thinker
  • Have strong verbal and written communication skills including development of various types of materials such as Q&A, key messages, holding statements, press release etc.
  • Be able to support the senior managers and leaders in resolving client issues
  • Maintain a strong rapport with journalists/bloggers/media members who cover your clients’ industries and businesses to optimize channels.
  • Help develop media strategies, write pitch letters and respond to media queries
  • Stay updated on social media channels, trends and analytical tools and make recommendations to strengthen our capabilities
  • Support the digital media strategy implementation
  • Business Development:

  • Support the Directors and other senior leaders to identify new business opportunities within existing and potential clients
  • Be proactive during new business brainstorms and take ownership of portions of new business proposals under the guidance of Directors and senior leaders
  • 2

    Talent Management:

  • Coach and mentor junior team members and help them grow within the organization and are able to add value to the client and the team
  • Create an inclusive and welcoming environment that engages all individuals without bias and demonstrate flexibility in a changing work environment
  • Provide on the job training to new team members on day to day tasks, delegate tasks to junior team members with clarity and oversee quality implementation within specified timelines
  • Provide continuous constructive feedback, keep immediate superiors briefed on team member performance ensuring recognition of good performance and resolution of concerns in a timely manner
  • Financial Management:

  • Record time in Maconomy and make supervisors aware of your time spent so our business can be managed profitably
  • Ensure all activities carried out for clients are properly documented and budget and status reports are submitted
  • Follow agency procedures for client budgets, budget tracking, contract approval and billing rates and allocate resources for agency profitability
  • Manage vendor relationships, costs and invoicing
  • Agency Responsibilities:

  • Use BCW’s intranet and resources; keep your profile updated
  • Be a brand ambassador and help in recruiting top talent by knowing our capabilities network
  • Adhere to BCW confidentiality and disclosure agreements and code of ethics/conduct
  • Requirements

    Skills Required:

     Strong oral, editing and written skills both in English and Chinese.

     Excellent interpersonal skills

     Ability to supervise and motivate the client team

     Ability to handle and manage stressful situations

     Business presentation skills including their development, both for clients and prospective clients

     Ability to manage numerous projects simultaneously

     Ability to think creatively

     Ability to plan strategically and globally

     Ability to write strategic materials for client

     Ability to budget programs and understand the financial aspects of the client relationship

     Proficient in computer software (Word, Excel, PowerPoint)

    Other Recommended Qualifications:

     BA or BS degree; graduate degree in business or specialist area preferred

     A minimum of 4 years’ experience working for a major corporation, consulting or communications firm

     Broad understanding of the techniques of a professional services/consultancy firm, journalism, public relations, communications or related field

     Broad understanding of industry or specialized practice area (such as auto, lifestyle, Consumer and manufacturing industries.)

     In-depth knowledge of media relations from key trade publications to national outlets

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